Collection Bold & Tailor

I am happy to launch this collection. Collaborating with Bold & Tailor, a new Quebec brand, is the perfect way to celebrate my return to the track for the 2019 season.“ He adds, ‘With this new collection, we want to pay tribute to the passion fans have for car racing. Our pocket squares are more than just an accessory, they are a way to express our passion. For each pocket square sold from the Bertrand Godin collection, $1 will be donated to PROCURE.

The Finish Line – Pocket Square

This famous flag, representing the finish line of a race, is now available as a pocket square. Demonstrate your passion for racing with this accessory that will give you a unique style. Wear it with a black jacket preferably.

#77 – Pocket Square

This vintage-style pocket square represents the number 77 and the orange colours that Bertrand Godin wears on his racing helmet and car. Few people know that his helmet is an inverted replica of Gilles Villeneuve’s helmet. This pocket square can be worn with a black or grey jacket.

Champion (1997) – Pocket Square

This pocket square is a replica of artist Art Rotondo’s painting. It commemorates Bertrand Godin’s victory at the 1997 Canadian Grand Prix in Montreal in Formula Atlantic. It was an important victory in the pilot’s career, who had dreamed of this moment since the age of 10 after Gilles Villeneuve’s historic victory in 1978.

Light Speed – Pocket Square

Pocket square  with beams lighting up a race track at night. This handkerchief represents the speed and freedom of the driver at the wheel of his racing car. A versatile piece, it can be worn with your favourite jacket.

Obsession – Pocket Square

This pocket square is a tribute to the obsession with victory, speed and performance. Giving it your all, becoming the best and making history is the ultimate goal of all drivers. Stand out and show your style! This pocket square is the perfect match to any jacket.


For each pocket square sold from the Bertrand Godin collection, $1 will be donated to PROCURE, the only Quebec organization entirely dedicated to the fight against prostate cancer through research, information and awareness. For more information, visit: