I am happy to launch my very first socks collection. With this new collection, we want to continue to pay tribute to the passion that drives car racing fans. Our socks are more than just an accessory, it’s a way of expressing our passion. Note that for each pair of socks sold from our collection, $1 will be donated to the PROCURE organization.

300KM / H – Sock

These “vintage” style socks represent the number 77 as well as the orange colors that I display on my helmet and my racing car. Not many people know it, but my helmet is an inverted replica of Gilles Villeneuve’s. These socks can be worn with jeans as well as dress pants. Perfect match for Pocket square # 77.

Checkered Flag – Sock

Inspired by the checkered flag, which represents the completion of a race finish, these socks feature my favorite colors. Show your passion for motor racing with this accessory that will give you a unique style. Wear them with stylish dress pants. Goes perfectly with the pocket square of the same name.

New start – Sock

These socks perfectly represent my state of mind after a race. Every finish line is the source of a new start, whether we are on or off the track. This burst sock is worn with jeans and for the more daring with dress pants. Show your colors and dare!

These models are made from yarns of synthetic fabrics that let the feet breathe all day long.


  • Toes without visible seams
  • Reinforcement technology in the heels and arches of the foot
  • Targeted ventilation on the top of the feet


It should be noted that for each pair of socks sold from the Bertrand Godin collection, $ 1 will be donated to the PROCURE organization, the only Quebec organization entirely dedicated to the fight against prostate cancer through research, information and awareness. For more information, visit: www.procure.ca