He is known for his passion for speed in the world of racing. He is now introducing us to a lesser-known side of him: his taste for style. Today, Bertrand Godin launches his first collection of pocket squares in collaboration with Montreal company BOLD & TAILOR, an elegant way to mark his return to the track.
The new Bertrand Godin collection arrives on the menswear accessories market after a long process of research and development carried out by the experienced team of BOLD & TAILOR. This new collection has been designed to match the racer’s profile. It has been created, tested and approved for the active man who wants to stand out from the crowd.
The Bertrand Godin collection is innovative and showcases men’s lifestyle by offering motorsport enthusiasts the opportunity to proudly display their passion with these stylish pocket squares, a nod to the race car driver’s favourite accessory. Five pocket square models will be available: “#77”, “Champion”, “The finish line”, “Light speed” and “Obsession” as part of a collection that embodies the elegance that is the trademark of BOLD & TAILOR, without compromising on quality, style and uniqueness.
Handcrafted and designed entirely in Quebec, these pocket squares fulfill a true need for products related to car racing. Bertrand Godin is delighted by his partnership with the Quebec company, “I am happy to launch this collection. Collaborating with Bold & Tailor, a new Quebec brand, is the perfect way to celebrate my return to the track for the 2019 season.“ He adds, ‘With this new collection, we want to pay tribute to the passion fans have for car racing. Our pocket squares are more than just an accessory, they are a way to express our passion.“
Jonathan Ostiguy, founder and president of BOLD & TAILOR believes that Bertrand Godin is a partner of choice. “We are very pleased to be working with Bertrand at such an important time in his career,” he says. “It is an honour to work with such a talented Canadian pilot and to have the opportunity to bring his vision to life. This collection is just the beginning of a long-term relationship.”
POCKET SQUARES FOR A GOOD CAUSE
For each pocket square sold from the Bertrand Godin collection, $1 will be donated to PROCURE, the only Quebec organization entirely dedicated to the fight against prostate cancer through research, information and awareness. For more information, visit: www.procure.ca